Hooch. Bagged.
Real cocktails in a pouch that fits a jacket and doesn’t break when you do. A bag is a better way to drink.
The format
A bag is a better way to drink.
It’s a bag of hooch. A spouted pouch shaped like a bota bag — unbreakable, packable, and it flattens as you drink it. Mountains ban glass. So do stadiums, festivals, pools, boats and every golf course in America. We start on snow because that’s where the cold drinks are, but the argument travels.
Single serve. Fits an inside jacket pocket without a bulge.
High enough that it won’t freeze on a cold chairlift.
Filled. About a third of the same drink in glass.
Onto packed snow, full, sealed. Nothing to sweep up.
Two of the six are built to be warmed instead.
First run. Numbered, then we make it again properly.
The lineup
Six drinks. No glass.
The manifesto
A bottle is a problem you carry all day. We got rid of the bottle.
Why a bag
Mountains, stadiums, festivals, pools, boats — glass is banned nearly everywhere worth drinking. A pouch is welcome where a bottle isn’t.
Empty, it folds into a pocket. You carry out what you carried in.
You can’t heat a can. Drop a pouch in hot water and the toddy works.
Not a seltzer with a flavour name. Actual cocktails, made properly, then bagged.